Best Korean Makeup Brands You Need to Try: Curated Picks from EZBUrself

Korean beauty—also known as K-beauty—isn’t just about skincare. Korea is also home to some of the most innovative makeup brands in the world, known for their lightweight formulas, skin-loving ingredients, natural finishes, and glow-enhancing results.

Whether you’re looking for dewy skin, long-lasting lip tints, glass-skin foundations, or hydrating blushes, Korean makeup brands deliver high-performing, affordable beauty without compromising quality.

At EZBUrself, we specialize in bringing authentic, top-tier Korean beauty products to the USA, especially in Miami where glowing, breathable, radiant makeup is a must in the warm, sunny climate.

Here’s a curated guide to the best Korean makeup brands you need to try, including their star products, brand strengths, and what makes them unique in the world of beauty.

Why Korean Makeup is So Loved Worldwide

Before diving into the brands, here's why Korean cosmetics are taking over the global market:

✨ Makeup infused with skincare benefits — hydrating, soothing, anti-aging ingredients
✨ Natural, effortless beauty — focuses on glow, freshness, and skin radiance
✨ Lightweight, breathable formulas — perfect for hot climates like Miami
✨ Affordable luxury — premium feel without luxury price tags
✨ Innovative formats — cushion compacts, watery tints, jelly blushes, melting balms

Best Korean Makeup Brands You Need to Try (Curated by EZBUrself)

1️⃣ ETUDE HOUSE

Best For: Beginners, everyday makeup, soft natural looks
Signature Look: Fresh, youthful, playful, and affordable

Why We Love It:
Etude House is a beloved K-beauty brand known for cute packaging, skin-friendly formulas, and super affordable pricing. Their products are ideal for those who want a soft, natural makeup look.

Best Products to Try:
✔ Dear Darling Water Gel Tint – iconic juicy lip tint
✔ Fixing Tint – mask-proof, matte yet hydrating lip color
✔ Drawing Eye Brow Pencil – one of the best-selling brow pencils in Korea
✔ Double Lasting Foundation – medium coverage, dewy finish

Perfect For: Teens, makeup beginners, everyday light makeup

2️⃣ MISSHA

Best For: Luxury feel, anti-aging makeup, professional finish
Signature Look: Satin skin, smooth coverage, polished and elegant

Why We Love It:
MISSHA combines skincare-infused makeup with premium textures—without the luxury price tag. Their cushion foundations are top-rated globally.

Top MISSHA Picks:
✔ M Perfect Cover BB Cream – bestselling Korean BB cream worldwide
✔ Glow Cushion Foundation – radiant glass-skin finish
✔ Magic Cushion Cover Lasting – long-wear cover for humid climates
✔ Ultra Powerproof Mascara – smudge-proof in Miami humidity

Perfect For: Mature skin, professional looks, all-day wear

3️⃣ 3CE (3 Concept Eyes)

Best For: Trendy, fashion-forward, bold looks
Signature Look: Editorial, stylish, modern K-beauty

Why We Love It:
3CE is Korea's most fashionable makeup brand—loved by influencers, makeup artists, and K-pop idols. Their pigments are rich, shades are trendy, and formulas feel luxe.

Must-Try Products:
✔ 3CE Velvet Lip Tint – rich, soft-blurred lips with velvet finish
✔ Mood Recipe Lipsticks – iconic, neutral and warm tones
✔ Take A Layer Multi Pot – lips, cheeks, and eyes in one
✔ Eyebrow Mascara – natural brow tint loved by Korean celebs

Perfect For: Bold makeup, K-pop inspired looks, trendy vibes

4️⃣ PERIPERA

Best For: Long-lasting lip makeup, youthful charm, playful colors
Signature Look: Juicy lips, soft matte textures, gradient lip trends

Why We Love It:
Famous for viral Ink Velvet Lip Tints, Peripera creates makeup made for long wear and vibrant color—perfect for Miami days and nights.

Best-Selling Peripera Products:
✔ Ink Velvet Lip Tint – matte, soft-focus, long-lasting
✔ Ink Mood Glowy Tint – glossy, moisturizing, jelly-like shine
✔ Ink Black Cara Mascara – smudge-proof and lightweight
✔ Milk Blur Tone-Up Cream – natural glow base

Perfect For: Lip lovers, playful color, fade-proof makeup

5️⃣ ROM&ND

Best For: Soft glam, natural glow, elegant Korean beauty looks
Signature Look: Soft-focus, refined shades, everyday elegance

Why We Love It:
Rom&nd combines luxury formulas, skin-softening finishes, and modern elegance—making it a favorite among beauty editors and makeup artists.

Must-Try Products:
✔ Glasting Water Tint – glassy, hydrating lip gloss
✔ Blur Fudge Tint – mousse matte lip color
✔ Better Than Cheek Blush – skin-like, pore-blurring blush
✔ Better Than Palette – neutral, shimmer and shimmer-matte shadows

Perfect For: Everyday glam, bridal looks, elegant natural makeup

6️⃣ CLIO

Best For: Flawless base, makeup durability, professional results
Signature Look: Semi-matte skin, precise eyes, studio finish

Why We Love It:
CLIO is known for its award-winning foundations, waterproof eyeliners, and long-lasting formulas—perfect for Miami heat and humidity.

Top CLIO Products:
✔ Kill Cover Cushion Foundation – flawless coverage like second skin
✔ Sharp So Simple Waterproof Eyeliner – ultra-fine and smudge-proof
✔ Pro Eye Shadow Palette – blendable, pro-level pigments
✔ Kill Lash Mascara – longwear, curl-lock technology

Perfect For: High humidity climates, oily or combination skin, event makeup

Comparison Table: Which K-Beauty Brand Is for You?

Where to Shop Korean Makeup in the U.S. and Miami

Looking for authentic Korean cosmetics without overpriced imports?
You can now shop curated, authentic K-beauty in the U.S. through:

https://ezburself.com/ – Miami-based, authentic Korean beauty, U.S. shipping

🔥 EZBUrself Advantage: Local, authentic, fast, curated, and deeply rooted in Korean beauty culture.

Beauty, Confidence, and K-Beauty Magic

Korean makeup is more than just color—
✨ It's skin care + makeup in one.
✨ It's about healthy, glowing skin, not just coverage.
✨ It empowers natural beauty with fresh, radiant, effortless elegance.

At EZBUrself, our mission is to bring the best Korean makeup brands, curated expertise, and skin-loving beauty to the U.S. and Miami, helping you embrace your authentic glow.